WESTMINISTER ATTAX

Euros meet Election

Problem: The Genny Lecs is baffling. With so many parties and politicians, it's confusing and overwhelming for first time voters. 

Insight:  It’s coming home! Young people would rather watch the Euros than Question Time. 

Solution: Simplify the process using the nostalgic football cards ‘Match Attax’.

My roles: Researcher, Print making, copy and strategy