STRYKK

ALL THE SPIRIT

Problem:  Footy is synonymous with drinking culture, for many, booze equals passion

Insight: Women's football is growing in popularity every year, bringing new supporters and a new way of supporting.

Strat: Support comes from the heart, not the glass

Solution: STRYKK tinnies: make the existing STRYKK products more transportable for game day.

My roles: Art direction, on-set coordination, talent sourcing, copy and strategy