TALK TO FRANK

Ket Doesn’t Mix

Problem:  9/10 ketamine hospitalisations are due to mixing with other substances.

Insight: People are still gonna do drugs (duh)

Strat line: Lets address the horse in the room.

Solution: Create a harm reduction campaign to educate rather than scare monger.

My roles: Art direction, copy and strategy

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Installing taxidermy horse heads into festival portaloos to target sniffing hotspots.

To bring the campaign to socials, a filter designed to corrupt audio will launch on Snapchat. Intercepting videos with “ket doesn’t mix” while at clubs and events.