D&AD YELLOW PENCIL WINNER +

D&AD YELLOW PENCIL WINNER +

BUMBLE

10 years of making boundaries sexy

Problem: 10 years ago messaging first was revolutionary, but definitions of intimacy are changing and Bumble needs to keep up.

Insight: Discussing boundaries with a new partner is scary due to fear of embarrassment or shaming.

Solution: Bumble will normalise conversations around sexual boundaries for the next generation of daters.

My roles: copy and strategy

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Bumble boundaries will launch on audio erotica site Quinn.

The Bumble audio will be “choose your own adventure” style. With interactive yes or no options, allowing the listener to explore their own boundaries solo.

To grow conversation, we will send ‘boundary dice’ to influencer couples across the sexual spectrum.

A Boundary dice filter will launch on socials, encouraging everyone to enter the bumble conversation.